Brand Idea

Since the beginning of the 21st century, HELI enter a period of rapid development, in 2006, HELI has successfully become the top 10 in the world industrial vehicle. Today we put forward a new aim that to become the first class manufacturer in the world industrial vehicle industry and never stop our step on improving.

Brand Vision

«HELI lifting the future» as our mission, first represents a responsibility. As the first brand of Chinese forklift industry, HELI responsibility undertakes the responsibility of industry to enhance the international status; second is the future development of enterprise and industry confidence. Chinese as the first big market, we should have the international first-class brand, first-class enterprises and first-class products; third is to unite all forces, together to force national brands to grow bigger and stronger, to achieve rapid increase, as soon as possible into the international field of the first group of industrial vehicles.

Corporate Vision

«HELI, lifting the future» symbolizes a corporate responsibility, by taking the commitment to continue leading the international status through constant innovation in technology and raw material of the highest standard. Together with its collaborators, shareholders, suppliers and distributors, we will continue to expand its presence internationally.

Core values

«People oriented» means HELI take its employees, customers, shareholders and related partners as fundamental, and strive to achieve long-term development and profit maximization.

Respect and rely on our employees, achieving staff loyalty. The company has become a trustworthy place for employees, employees grow up at HELI and become a useful person and contribute to company sustainable development.